Company

BORA takes off: Own production facility in Tyrol

04.2025

BORA will soon be producing its own products. With the decision to invest in its own factory, the company is taking an important step towards independence and is investing in a plant at the company's site in Niederndorf/Tyrol. Thanks to its proximity to the development teams, in-house production gives the manufacturer of premium built-in kitchen appliances the opportunity to incorporate innovations into series production faster than before. The timetable for the vertical factory is ambitious: production at the plant will begin in the second half of 2026.

The decision in favor of the domestic location is well thought-out and well-founded. For several reasons, BORA made a conscious decision in favor of a production facility in the Bavarian-Austrian border region and against investing abroad where lower wage levels rule. Thanks to the short distance between technical development and production teams directly at the existing site in Niederndorf, BORA will be able to bring its new developments to the market more quickly and react promptly to customer wishes as well as market changes. This will benefit both end customers and partners in the specialized kitchen dealerships.

BORA founder and CEO Willi Bruckbauer is fully aware of the significance of this decision for the entire company and the teams that previously worked purely administratively: ‘The factory is a clearly visible sign to the outside world that our company is constantly evolving. The change from Buy to Make means a real change for every employee. I sense a very positive atmosphere and am convinced that we can achieve incredible things together.’ The recruitment managers in the HR department are already amid building up the production teams with foresight. The design of the production processes with the integration of the latest technology is also in full swing.

BORA will continue to work with external production partners. The company's own production facility in Niederndorf serves to expand the company's existing production capacities.

Reasons in favor of the production facility in Niederndorf

proximity of technology development and production
faster time-to-market for new products
securing the location and investing in the local region

Detailed information on the project

please find more in the document ‘BORA Vertical Factory: Facts and Figures’

Landing page with animation and drone flight over
www.bora.com/en-int/vertikale-fabrik

Til bedriften

BORA utvikler og produserer innovative, førsteklasses integrerte hvitevarer og kjøkkenutstyr med høy designstandard. Det tysk-østerrikske konsernet posisjonerer sin portefølje internasjonalt med påstanden «More than cooking». Siden Willi Bruckbauer grunnla BORA i 2007, har selskapet hatt ambisjoner om å sette spørsmålstegn ved det velkjente. Oppdraget: Vi revolusjonerer kjøkkenet som oppholdsrom. Med enestående produkter som gir unike opplevelser.

Alt begynte med de innovative avtrekkssystemene, som takket være intelligent teknologi trekker kokedampene nedover, og som stadig blir forbedret med BORA sine egne standarder for perfeksjon. Produktporteføljen ble utvidet med damp- og stekesystemene, deretter med kjøle- og frysesystemene, samt rengjørings- og spylesystemene. Det arbeides fortløpende på sortimentet og Live Experience for å kunne tilby BORA fans og kunder den beste matlagingsopplevelsen også i fremtiden. Produkter fra BORA utmerker seg med høyeste ytelse, enkel rengjøring og enkel betjening. Takket være det tidløse designet, føyer de seg inn i ethvert kjøkken uten problemer og sørger for frisk luft og fri sikt i kjøkkenet som oppholdsrom.

BORA har over 750 ansatte verden over, særlig ved avdelingene i Raubling, Niederndorf og Sydney, samt ved hovedbutikken Flagship Store i Herford. BORA produkter blir solgt i over 40 land over hele verden. BORA konsernet er en prisbelønt, attraktiv arbeidsgiver som har vunnet en rekke store internasjonale designpriser for sine produkter.

Nedlastinger

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